Digital Smile Design - Nov 20, 2020

The team behind the smiles: a look inside the DSD Planning Center

The team behind the smiles a look inside the DSD Planning Center

Always working away behind the scenes, the DSD Planning Center in Madrid supports every single activity we do here at DSD: from Education, to our DSD Mastership program, to our global network of DSD Clinics, who get access to the full range of services it provides. 

The team brings together the full range of dental specialisms under one roof to provide interdisciplinary treatment planning and optimal smile designs that are functional, beautiful and clinically realistic. And this is all supported by the best in dental technology, and new offerings such as DSD’s Treatment Planning Service for Invisalign® providers.

Every day, the team is in contact with clinicians worldwide. Using the comprehensive patient records you send them as a starting point, they design facially-driven smiles, put them through a comprehensive clinical quality control process, and communicate with you to achieve the right result for your patient every time. Bottom line: we design, you deliver.

“The main focus of the DSD Planning Center is to provide an interdisciplinary planning service using only digital data. We want to help dentists have a more complete view of the treatment to be able to communicate this to the patient in a much more efficient way.”

Francis Coachman, Planning Center and Lab Operations Manager

👀 Take a virtual tour of the DSD Planning Center 👀


Behind the screen at the DSD Planning Center

As a member of the DSD Community, you will be familiar with the DSD Planning Center and the results they deliver. Products and services associated with this innovative division include: Clic guides, DSD Natural Restorations, DSD interdisciplinary planning, facially-driven implant design, Invisalign® Treatment Planning Service.

But what do you know about the people behind the smiles? We asked the team to tell us a bit more about who they are...

For starters, the team members range in age from 23 to 50, with an average age of 36. They’re a multilingual bunch and while the majority are native Spanish speakers, with 52% hailing from Spain and 39% from Venezuela, 9% of the team are Brazilian. This includes Drs Francis and Tatiana Coachman, who head up the team. Just like DSD Company, the DSD Planning Center team has an almost 50-50 gender split, with women edging out the men slightly at 52.7%.

The team is made up of varied roles and the people who fill them come from equally diverse backgrounds. 

📊 First up are the people who manage the administration side of things to ensure the smooth running of all operations – 5.5% of the team have a university degree in administration. 

🤩 Next are the smile designers, tasked with finding the ideal facially driven smile to suit your patients. Many of them bring transferable skills from backgrounds such as design and engineering, with 47.4% of the team having obtained an engineering degree. 

🦷 The final part of the team is made up of our clinical professionals. These are the people responsible for quality control on all your smile designs to make sure that they are clinically achievable and the optimal solution for your patient. 41.6% of the team are dentists and 5.5% are prosthetists. Job titles and disciplines include General Practice Dentist, Orthodontist, Prosthodontist, Oral Surgeon, and Esthetic Dentist Specialist. 

Further study and a determination for excellence is also a theme within the team, who have achieved Master’s degrees in fields such as orthodontics, implant prosthesis, esthetic dentistry, product design and industrial design. It’s something that is reflected in the work they do every day here at DSD!

And what about outside work? Well, when it comes to sport, 43.5% of the team play padel – with 13% conceding that they will play ‘only when necessary!’. They’re also a group of animal lovers, with 43.5% of the team owning a pet. 

The DSD Planning Center at work

As countless other businesses have experienced this year, COVID-19 has altered not just the way we operate but where we operate from. Our top priority has always been to keep our team safe, and the changes implemented as a result of this year’s events mean that while 39.1% of the DSD Planning Center team normally work at our headquarters in Madrid, 60.9% are now most frequently based at home. 

One thing that hasn’t changed, however, is the team’s efficiency. Working together from wherever they are, they continue to deliver the same high standards of advice, support and reliable results that they always have done.

Ever wondered what a typical month at the DSD Planning Center looks like? Here’s a snapshot of just some of their work in numbers…


80
 
     iTero® scans received per month

2789    iTero® scans received since DSD started working with this platform

350      smiles designed per month

20        implant cases per month

94        Invisalign® cases per month

32        interdisciplinary cases designed per month

45        average patient age

 

Ready to start working with the DSD Planning Center?

Don’t miss our blog post that explains the integration of the new platform into the Digital Smile Design website and how to use it to manage every aspect of your case. 

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