--- title: Christian Coachman's Thoughts (5) description: Digital Smile Design founder and CEO Christian Coachman shares his valuable thoughts as to how modern dentistry is evolving and making a change. (5) --- [![DSD_MAINBRAND_LOGO-02-1](https://media.digitalsmiledesign.com/hubfs/DSD_MAINBRAND_LOGO-02-1.svg "DSD_MAINBRAND_LOGO-02-1")](https://www.digitalsmiledesign.com/) # [CHRISTIAN'S THOUGHTS](https://media.digitalsmiledesign.com/christian-coachman-thoughts) 11 min read [Interview](https://media.digitalsmiledesign.com/christian-coachman-thoughts/topic/interview) - Jun 6, 2019 ## [Christian Coachman in conversation with Dr Rajiv Verma, Part 2](https://media.digitalsmiledesign.com/christian-coachman-thoughts/christian-coachman-in-conversation-with-dr-rajiv-verma-part-two) What follows is an interview with my dear friend, Professor Rajiv Verma from Mumbai, India. He is one of the most renowned dentists, professors, in that country, in one of the biggest countries in the world, one of... [Read More](https://media.digitalsmiledesign.com/christian-coachman-thoughts/christian-coachman-in-conversation-with-dr-rajiv-verma-part-two) 7 min read [Smile Designer](https://media.digitalsmiledesign.com/christian-coachman-thoughts/topic/smile-designer) - Jun 6, 2019 ## [The Right Side of the Smile Designer Brain](https://media.digitalsmiledesign.com/christian-coachman-thoughts/the-right-side-of-the-smile-designer-brain) Doing Art School for 1 year was a great experience for me. There, it all starts from training your brain to interpret beauty. The first step is to express your artistic skills through drawings, a 2D expression, the easiest way... [Read More](https://media.digitalsmiledesign.com/christian-coachman-thoughts/the-right-side-of-the-smile-designer-brain) 23 min read [Treatment Planning](https://media.digitalsmiledesign.com/christian-coachman-thoughts/topic/treatment-planning) - Jun 2, 2019 ## [Interview with Galip Gurel](https://media.digitalsmiledesign.com/christian-coachman-thoughts/interview-with-galip-gurel) I believe being a good clinician and being a good smile designer are two different things that require different skills and mindset. During all my years travelling around the world and working with many amazing professionals, I... [Read More](https://media.digitalsmiledesign.com/christian-coachman-thoughts/interview-with-galip-gurel) 9 min read [Dentistry](https://media.digitalsmiledesign.com/christian-coachman-thoughts/topic/dentistry) - May 30, 2019 ## [Inspiring Digital Smile Design Books](https://media.digitalsmiledesign.com/christian-coachman-thoughts/inspiring-books) What's on your bookshelf? I want to share with you some of the books that have inspired me, Marcelo Calamita, Newton Sesma and many others on our facially driven, interdisciplinary treatment planning and smile design journey.... [Read More](https://media.digitalsmiledesign.com/christian-coachman-thoughts/inspiring-books) 7 min read [perfect smiles](https://media.digitalsmiledesign.com/christian-coachman-thoughts/topic/perfect-smiles) - May 24, 2019 ## [What this Gucci campaign can teach us about a confident vs perfect smile](https://media.digitalsmiledesign.com/christian-coachman-thoughts/gucci-campaign-teaching-confidence) Since its launch, this quickly became an iconic photo in the fashion and advertising world. Taken by famous photographer Martin Parr, the close-up image of Dani Miller’s smile is one of four eighties-style adverts for a Gucci... [Read More](https://media.digitalsmiledesign.com/christian-coachman-thoughts/gucci-campaign-teaching-confidence) 33 min read [The Smile Design Process](https://media.digitalsmiledesign.com/christian-coachman-thoughts/topic/the-smile-design-process) - Feb 10, 2017 ## [Smile Design Evolution](https://media.digitalsmiledesign.com/christian-coachman-thoughts/smile-design-evolution) Drawings are just sketches... Whilst they are important to improve visualization and diagnosis of aesthetic problems, develop insights about possible solutions and aid interaction with the team and the patient, without the... [Read More](https://media.digitalsmiledesign.com/christian-coachman-thoughts/smile-design-evolution) 2 min read [Smile Designer](https://media.digitalsmiledesign.com/christian-coachman-thoughts/topic/smile-designer) - Jan 18, 2017 ## [The Purpose of the DSD Magazine](https://media.digitalsmiledesign.com/christian-coachman-thoughts/the-purpose-of-dsd-magazine) The esthetic functional integration has always been one of the major objectives and challenges of a dental rehabilitation. The purpose of the DSD Magazine is to share our learning curve for the process of becoming a modern... [Read More](https://media.digitalsmiledesign.com/christian-coachman-thoughts/the-purpose-of-dsd-magazine) [Content Title](https://media.digitalsmiledesign.com/christian-coachman-thoughts/page/5#) Description ### Categories - [Christian Coachman (25)](https://media.digitalsmiledesign.com/christian-coachman-thoughts/tag/christian-coachman) - [Digital Smile Design (15)](https://media.digitalsmiledesign.com/christian-coachman-thoughts/tag/digital-smile-design) - [Coffee Break With Coachman (10)](https://media.digitalsmiledesign.com/christian-coachman-thoughts/tag/coffee-break-with-coachman) - [Comprehensive Dentistry (9)](https://media.digitalsmiledesign.com/christian-coachman-thoughts/tag/comprehensive-dentistry) - [DSD Residency (9)](https://media.digitalsmiledesign.com/christian-coachman-thoughts/tag/dsd-residency) - [Dr. Christian Coachman (7)](https://media.digitalsmiledesign.com/christian-coachman-thoughts/tag/dr-christian-coachman) - [COVID-19 (6)](https://media.digitalsmiledesign.com/christian-coachman-thoughts/tag/covid-19) - 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