--- title: Christian Coachman's Thoughts | Digital Smile Design (3) description: Digital Smile Design founder and CEO Christian Coachman shares his valuable thoughts as to how modern dentistry is evolving and making a change. (3) --- [![DSD_MAINBRAND_LOGO-02-1](https://media.digitalsmiledesign.com/hubfs/DSD_MAINBRAND_LOGO-02-1.svg "DSD_MAINBRAND_LOGO-02-1")](https://www.digitalsmiledesign.com/) # [CHRISTIAN'S THOUGHTS](https://media.digitalsmiledesign.com/christian-coachman-thoughts) ### Digital Smile Design ### Recent Posts 20 min read [Christian Coachman](https://media.digitalsmiledesign.com/christian-coachman-thoughts/topic/christian-coachman) - Apr 29, 2020 ## [Building a brand beyond the name: CBWC with Dr Michael Apa](https://media.digitalsmiledesign.com/christian-coachman-thoughts/building-a-brand-beyond-the-name-cbwc-with-dr-michael-apa) Dr Michael Apa recently had a virtual conversation with Christian Coachman about his career thus far, Covid-19 and everything in between. If you missed this revealing insight into how Dr Apa created his brand and his unique... [Read More](https://media.digitalsmiledesign.com/christian-coachman-thoughts/building-a-brand-beyond-the-name-cbwc-with-dr-michael-apa) 10 min read [Christian Coachman](https://media.digitalsmiledesign.com/christian-coachman-thoughts/topic/christian-coachman) - Mar 26, 2020 ## [Doing what you can in uncertain times: Christian Coachman opens COVID-19 Dental Conference 2020](https://media.digitalsmiledesign.com/christian-coachman-thoughts/doing-what-you-can-in-uncertain-times-christian-coachman-opens-covid-19-dental-conference-2020) Christian Coachman recently had the pleasure of opening the COVID-19 Dental Conference 2020 with his good friend Kirk Behrendt of ACT Dental. [Read More](https://media.digitalsmiledesign.com/christian-coachman-thoughts/doing-what-you-can-in-uncertain-times-christian-coachman-opens-covid-19-dental-conference-2020) 5 min read [Digital Smile Design](https://media.digitalsmiledesign.com/christian-coachman-thoughts/topic/digital-smile-design) - Mar 17, 2020 ## [My views on how to respond to the Covid-19 situation: An open letter by Christian Coachman](https://media.digitalsmiledesign.com/christian-coachman-thoughts/my-views-on-how-to-respond-to-the-covid-19-situation) “My dear colleagues, DSD Community and dental professionals from all over the world, What a tough and unique moment we are all living in… [Read More](https://media.digitalsmiledesign.com/christian-coachman-thoughts/my-views-on-how-to-respond-to-the-covid-19-situation) 5 min read [Dentistry](https://media.digitalsmiledesign.com/christian-coachman-thoughts/topic/dentistry) - Mar 3, 2020 ## [Three unspoken truths about dentistry](https://media.digitalsmiledesign.com/christian-coachman-thoughts/three-unspoken-truths-about-dentistry) There is much more to being a dentist than doing great dentistry. As professionals, we study our whole lives to develop outstanding clinical knowledge and skills that allow us to deliver the very highest standard of results for... [Read More](https://media.digitalsmiledesign.com/christian-coachman-thoughts/three-unspoken-truths-about-dentistry) 7 min read [Christian Coachman](https://media.digitalsmiledesign.com/christian-coachman-thoughts/topic/christian-coachman) - Feb 6, 2020 ## [The 5 characteristics of a successful dentist - in conversation with Dr Kostas Valavanis](https://media.digitalsmiledesign.com/christian-coachman-thoughts/the-5-characteristics-of-a-successful-dentist-in-conversation-with-dr-kostas-valavanis) In a recent episode of Coffeebreak with Coachman, Christian had the opportunity to speak with his good friend Dr Kostas Valavanis from Athens, Greece. This episode in particular was a special one, as it took place the evening... [Read More](https://media.digitalsmiledesign.com/christian-coachman-thoughts/the-5-characteristics-of-a-successful-dentist-in-conversation-with-dr-kostas-valavanis) 8 min read [DSDMARKETING](https://media.digitalsmiledesign.com/christian-coachman-thoughts/topic/dsdmarketing) - Jan 29, 2020 ## [4 ways to bring storytelling into your clinic’s interior design](https://media.digitalsmiledesign.com/christian-coachman-thoughts/ways-bring-storytelling-into-your-clinics-interior-design) In a recent episode of Coffeebreak with Coachman, Christian had the chance to chat with Pouyan Mehdizadeh, founder of design and architecture firm House of Amud. After first being introduced to DSD in 2017, Pouyan is now ... [Read More](https://media.digitalsmiledesign.com/christian-coachman-thoughts/ways-bring-storytelling-into-your-clinics-interior-design) 9 min read [Christian Coachman](https://media.digitalsmiledesign.com/christian-coachman-thoughts/topic/christian-coachman) - Oct 16, 2019 ## [The how and the why of moving teeth first: Interview with Invisalign expert, Dr David Lopes](https://media.digitalsmiledesign.com/christian-coachman-thoughts/christian-coachman-in-conversation-with-david-lopes) In this episode of Coffee Break with Coachman, Christian Coachman speaks with Dr David Lopes, Director of Global Clinical Product Development at Align Technology, the global medical device company behind Invisalign® and iTero. 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